#CancelPizza by Ajinomoto

We went so far as to try to #CancelPizza. All in the name of spreading awareness that MSG is found in the core ingredients of pizza. So, for those of you who were concerned about MSG... You should also be concerned about your pizza. Or... you could do the sensible thing and just stop spreading the fake news that MSG is bad.

It's time to wake up to the truth!! We need to #CANCELPIZZA 🚫🍕 link in bio to sign the petition ✍

Taking the #CANCELPIZZA movement to the streets! 🚫 🍕

Tag your fave pizza accts! They NEED to know about the #CANCELPIZZA movement 🚫🍕and my anti-pizza party 🎉

There's no escaping MSG in your pizza. I'll explain why we need to #CANCELPIZZA 🚫🍕 

HAVE YOU SIGNED THE PETITION YET? ✍️ There's zero wait time! Link in bio! Let's #CANCELPIZZA 🚫🍕​

There's no topping this movement. GET IT?? #CANCELPIZZA 🚫🍕

Thin crust. Deep Dish. Regular. It doesn't matter how you order; MSG's in your pizza. So, let's #CANCELPIZZA! 🚫🍕

And my red flag is knocking it out of your hand before you even get to take a bite. #CANCELPIZZA 🍕

Am I doing this meme right? Cool. Because there's MSG in A LOT of pizza ingredients! So do you think you could sign my #CANCELPIZZA petition now? 
🚫🍕Link in bio. 

Confession time: I launched #CANCELPIZZA with @Know_MSG. Link in bio to learn why. 🚫🍕

The campaign was featured in the Drum's Ad Of the Day, as well as in other various news outlets. 


This campaign also received a Bronze Lion.


Agency: Edelman
ECD: Jesse Suchmann
Creative Director: Conor Hogan
Art Director: Maddy Fetzko
Copywriter: Billy Lucas
↑Back to Top