In tennis, love = 0. And at Barilla, love = 0 additives. That’s why when Barilla wanted to promote their new zero-additive, single ingredient pastas, we turned to someone who knows a whole lot about serving love: Tennis phenom Coco Gauff. To bring love to pasta-lovers’ dinner tables, we went to tennis’ biggest stage: the US Open. During Coco’s first match of the tournament, whenever she served love, we served love, by giving away two meals for four featuring single ingredient legume pastas.
The only question left is... How much love did serve?
The contest was picked up by many news organizations. Here's a small sample of some of the coverage we got for the campaign: