The contest was picked up by many news organizations. Here's a small sample of some of the coverage we got for the campaign:
Agency: Edelman
Creative Director: Zac Rybacki
Art Director(s): Andrew Danger / Kate Fitzgerald
Copywriter: Billy Lucas
Barilla - Earned Media
In tennis, love = 0. And at Barilla, love = 0 additives. That’s why when Barilla wanted to bring love to pasta-lovers’ dinner tables, we went to tennis’ biggest stage: the US Open. During Coco’s first match of the tournament, whenever she served love, we served love, by giving away meals featuring single ingredient legume pastas. The only question left is... How much love did we serve?